AFH x NOBULL

February 2021

Artists For Humanity & NOBULL Partner to Empower Boston’s Young Designers

BOSTON, Mass. (February 22, 2021) – Today, Artists For Humanity (AFH) and Boston-based training brand NOBULL announced their partnership highlighting a collaborative effort between two organizations that care deeply about design, community, and most importantly, giving back in meaningful and creative ways.

 

In July of 2020, AFH and NOBULL joined forces to provide Boston’s under-resourced teens with the guidance and resources to explore art, fashion, and design through paid creative work and meaningful mentorship. This partnership provided three artists with an opportunity to join the NOBULL product team to learn about, collaborate on, and design a limited edition NOBULL product line of shoes and apparel.

 

“The Artists For Humanity and NOBULL partnership connects the shared desire to shake-up the footwear and design industries with young, diverse voices,“ says founding, executive and artistic director of Artists For Humanity, Susan Rodgerson. “We're honored that these amazing teen creators are recognized and paid for their edgy, brilliant work, which soon will be available for all and on the feet of fitness enthusiasts everywhere. This partnership opens their eyes to a new world of possibilities of a future that is theirs.”

 

“The work Artists For Humanity is doing with under-resourced teen artists is incredibly inspiring and impactful; the world needs more organizations doing the same,” said Marcus Wilson, Co-Founder of NOBULL. “NOBULL is excited to partner with them on this project and more initiatives in the future.”

 

By tapping into the mindset of today’s youth, the collaboration unlocks a unique product experience for NOBULL customers. It also presented an opportunity for young people in the local Boston community to provide their perspective through the products they build. The resulting designs capture the story of a journey, from consciously deciding to set a goal, trusting the process, reaching that goal, and more importantly, embarking on the next journey. 

 

“Over the last few months, these teens have been fully immersed in NOBULL’s product design process from start to finish,” said Mike Kirtley, Design Director at NOBULL. “The artists brought an unmatched level of enthusiasm, creativity, and dedication to each phase in order to tell a powerful story about their lives. The end results are spectacular and we’re so proud to share this collaboration with the NOBULL community.” 

Teen Artists Design Limited-Edition Collection
of Training Gear Amidst the Pandemic

Artists For Humanity’s Graphic Design team partnered with our friends at NOBULL to create a custom designed, exclusive collection of sneakers and apparel! The design speaks to an idea that we can all relate to: setting goals and persevering through obstacles and setbacks to reach them.

 

We’re proud to collaborate with our Boston-based neighbors NOBULL and announce the launch of the Artists For Humanity collection on Friday February 26 at 12AM E.T.

 

You can sign up on the NOBULL website, right now, to win any product in the collection! 100% of net proceeds go to Artists For Humanity, America Needs You and the Majira Project.

About Artists For Humanity

Founded in 1991, Artists For Humanity’s mission is to provide under-resourced teens the keys to self-sufficiency through paid employment in art and design.  Our program offers Boston youth productive avenues to economic security, educational attainment, and upward mobility by providing them with: (1) the responsibility and respect of paid employment that promotes self-esteem, workforce readiness, and financial accountability; (2) an opportunity to be part of a creative community where they express themselves through diverse media, exhibitions and commissions, and gain access to emerging technologies; (3) a safe, meaningful place where they develop important mentoring relationships; and (4) experiential educational and academic enrichment to support academic achievement, college access and productive pathways to success.

 

About NOBULL

NOBULL is a footwear, apparel and accessory brand for people who train hard and don’t believe in excuses. NOBULL gear is designed with purpose, underscoring the principle that product gimmicks don’t replace hard work. Across training, lifting, running and cycling, NOBULL products perform with an athlete when and where they need them. Founded in 2015 by Marcus Wilson and Michael Schaeffer, NOBULL is headquartered in Boston, MA. and has a presence across the globe.

 

The inspiration behind this partnership is the direct impact it has on Boston’s youth. It’s more than just another launch; it’s the empowerment and enrichment of a community and the exposure to creative outlets that can drive meaningful change in someone’s life. By breaking down the already existing barriers for young people, especially during the pandemic, this collaboration provided teens with an opportunity for paid creative work and meaningful mentorship.

 

The AFH x NOBULL limited-edition collection will feature six pairs of footwear and four pieces of apparel products. The collection will be available for purchase on February 26th until products are sold out. One hundred percent of profits will be donated to three organizations: Artists For Humanity, America Needs You and the Majira Project.

 

To view the collection and learn more, visit nobullproject.com/collections/artists-for-humanity

(LEFT TO RIGHT) THE AFH GRAPHIC DESIGN TEAM: Ann (AFH Teen Graphic Designer), Tina (AFH Teen Graphic Designer), Jordan Nelson (AFH Alum and Graphic Design Assistant Mentor), Tshoni (AFH Teen Graphic Designer), Studio Photo, Kelsey Arbona (AFH Design Director), Alan (AFH Teen Graphic Designer), Jonathan Tejeda/Pineapple (AFH Alum and Graphic Design Assistant Mentor), Dion (AFH Teen Graphic Designer), Jenny (AFH Teen Graphic Designer–now alum)

(AFH Remote and On-Site Work) The foundation of this collection is built on the Artists For Humanity philosophy, that engagement in the creative process is a powerful force for social change and that creative entrepreneurship is a productive life-changing opportunity for young people. While our avenues of communication have changed through our remote work, our design process has not. We are able to continue to develop concepts and tell stories like this one with the support and collaboration of clients like NOBULL.

 

AFH is one of the largest on-site employers of Boston young people, with hundreds of under-resourced teens employed as artists and designers each year during critical out-of-school hours. Having a job at AFH enhances a teen’s future earning potential, employability and inspires advanced education and training.​

Products include a variety of footwear styles, apparel and sketchbook

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Artists For Humanity | 100 W 2nd St Boston MA, 02127 T.617.268.7620    F.617.268.7358

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This program is supported in part by a grant from the Boston Cultural Council, a local agency which is funded by the Mass Cultural Council, and administered by the Mayor’s Office of Arts and Culture.​

Funded in part by Boston Public Schools (BPS) Arts Expansion, a multi-year effort focusing on access, equity and quality arts learning for BPS students. The BPS Arts Expansion Fund, managed by EdVestors, is supported by the Barr Foundation, The Boston Foundation, Katie and Paul Buttenwieser, The Klarman Family Foundation, Linde Family Foundation, and other individuals. BPS Arts Expansion is supported in part by an award from the National Endowment for the Arts.​

Artists For Humanity is supported by the New England Foundation for the Arts through the New England Arts Resilience Fund, part of the United States Regional Arts Resilience Fund, an initiative of the U.S. Regional Arts Organizations and The Andrew W. Mellon Foundation, with major funding from the federal CARES Act from the National Endowment for the Arts.​