HIGHJACKED HERITAGE DESIGNS
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Based in Boston’s Innovation District, Artists For Humanity (AFH) is a nonprofit providing creative jobs for creative youth. Artists For Humanity’s mission is to bridge economic, racial, and social divisions by providing under-resourced teens with the keys to self-sufficiency through paid employment in art and design. AFH’s mission is built on twin philosophies: engagement in the creative process is a powerful force for social change, and creative entrepreneurship is a productive and life-changing opportunity for young people and their communities.
The Reebok Classics collaboration with Artists for Humanity allows us to deliver a unique product experience to consumers around the world by tapping into the mindset and culture of today’s youth. It also presents an opportunity for our brand to help mentor young adults in the local community while allowing them to provide their perspective of the brand’s history through the product they build.
JONATHAN ‘PINEAPPLE’ TEJEDA
+ KATHLEEN ‘KAT’ CANOLA
THORNTON 'SPARTICUS' NGUYEN
Friday, 4/7: 3-8pm
Saturday, 4/8: 12-3pm
1 Union Square West
Open to public. No ticket necessary.
Free Gift with Purchase* - Live Art - DJ -
Custom Sneaker Design - Limited Edition Release
*while supplies last
Join us at Reebok Union Square for a one-of-a-kind celebration with live art making, a DJ and custom sneaker designs! Graphics mentor Jonathan Vergara describes the impact of the Reebok collaboration: “I started working at AFH during my sophomore year of high school in 2004. Thirteen years later, I am back at AFH as a graphic designer and mentor. The Reebok collaboration has been a tremendous opportunity. Not only can we give back by providing our teens with the skills and opportunities to work with major companies like Reebok, but also we’re now designing the sneakers we grew up wearing.”
join afh at reebok usq!